The Friends Advertise In SPACING

For the last two years the Friends have taken full-page advertisements in Spacing magazine asking “What is Fort York?” and providing some of the answers. Spacing is a Toronto-based, award-winning magazine published usually four times a year that has the public realm as its focus. We were attracted to the profile of its readers—younger, publicly-minded folks as well as movers in political and planning circles—as a group who probably had not connected much with Fort York since grade school, but who were open to learn more now. The first six display ads appear in the thumbnails above. A seventh ad in the issue of Summer 2010, will conclude this series, after which we will assess its impact before going forward again. Matt Blackett, the publisher of Spacing, is an active director of the Friends of Fort York but took no part in our discussions leading up to the decision to advertise. Once it was taken, however, both he and Shawn Micallef, a senior editor at Spacing and member of the Fort York Management Board, pitched in enthusiastically to design layouts and write copy for the ads.