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The Friends will mark the fourth anniversary of the launch of our current website, www.fortyork.ca, in May 2016. This initiative coincided with an exciting time at the Fort York National Historic Site when construction of the Visitor Centre and numerous events such as the Bicentennial of the War of 1812 and the Battle of York, Pan and Parapan Am Games programming, the Magna Carta exhibit, and concerts and festivals all made the fort a destination of note within a relatively short period of time. This increased activity was reflected in a marked building of traffic to our website. First and foremost, the goal of The Friends’ website has been to encourage attendance at the fort and to advocate in its best interests. To this end the website contains a brief history of Fort York, a listing of the latest news and upcoming events, visitor attractions and educational programming information, historical articles, the Fife & Drum newsletter archive, and an extensive chronological gallery of historical and current images. In short, the website strives to be both informative and engaging. In support of exhibits, events, and programming the website has promoted more than 175 events and published 40 news items in the last four years. The most popular menu category has been ‘Plan Your Visit’ with over 190,000 hits. ‘A Brief History of Fort York’ was the highest website menu item with over 10 The Fife and Drum
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